Management

Anant Swarup – MD: Mediarun Digital India

Anant founded Mediarun Search in 2005, as the search specialist arm of display ad network Mediarun in London. He joined the group after completing his MSc degree in Business Systems and launched a unique servicing methodology, which focuses on providing performance driven search solutions for clients. He also setup Mediarun Digital, the Indian arm of the group in 2009 which offers premium response marketing solutions to domestic clients.

Anant is the driving force behind the creativity and innovation at Mediarun, along with ensuring the delivery of solutions with the highest return on investment for clients. He has personally been involved in developing complex search strategies for many companies including STA Travel, The Macfarlane Group, JackpotJoy, DAMAC Properties and The Mirror.

"In an industry that has built an infamous reputation for being shrouded in smoke and mirrors, we endeavour to work transparently and in collaboration with our clients and partners, sharing knowledge and finding new ways to constantly enhance performance and growth."

- Anant Swarup

Alex Wares – MD: Mediarun Search UK

Alex joined Mediarun Group in 2006, spearheading the expansion of the search marketing business in the UK & Europe. Prior to joining Mediarun, Alex as a SEO expert, spent 4 years at one of Spain’s largest information websites, where he was responsible for architecting the web services and SEO division, driving revenue generation across the portal and delivering profitability.

Alex’s clear vision and direction has provided Mediarun with the trajectory necessary to establish itself as one of the leading digital marketing agencies in the UK, within a remarkably short period of time. Achieving a 100% year on year growth in 07-08 is testament to Alex’s strong business development and leadership skills. Mediarun continues to go from strength to strength; it has become the preferred partner to some of London’s most successful and innovative advertising and interactive agencies.

“I am passionate about the groundbreaking possibilities open to us through the various digital channels. In a few short years disciplines such as search engine optimization or PPC management, which were once considered cutting edge, have become standard elements of most marketing plans. As we move into the new decade the creative ideas and entrepreneurial spirit of those within the industry are providing new and exciting opportunities for marketers to adopt – social media, mobile and visual search, to name but a few. I am committed to ensuring that Mediarun is continually at the forefront of the industry and delivering market leading services across our growing client portfolio”

- Alex Wares

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