The time when Social Media Marketing was merely considered to be an additional channel of support to customers is long gone. Today social media is an alternate medium of being noticed, garnering competitive insight and most importantly, managing the company’s online reputation. With the number of Social media users in India approximated at 45 million by 2012, social media marketing easily fits the bill of being an inexpensive yet responsive medium for companies to integrate and execute out of the box marketing techniques.
Over 60% of India’s active internet users visit social media sites daily 90% of which fall in the age bracket of 18-45years. These middle age group internet audiences are those who have a high disposable income leading to increased purchasing power parity. It is these facts about social media that is making social media marketing and optimization an integral part of digital marketing strategies today.
The key factor involved in social media optimization for a company is maintaining a balanced combination of presence and performance on all platforms. Focus on promoting company content that is most likely to attract a reader’s attention encourages them to share it with their social networks. Social media is about focusing conversation than conversion.
Amidst all occurrences in the Search Engine Optimization market in India, Mediarun helps you strategizing your online presence in a systematic manner. We assist companies in going beyond establishing an online presence – we focus on building social authority by making the user’s experience better.
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